Personally, this is what i think Tosh should be doing globally. If they want to win this war, they need to go for the throat sooner rather then later, and this Trojan horse route would be a winner. If Tosh bundled the A30 with every Tosh TV sold internationally, not only would they sell a heap of HD DVD players, but a lot of extra TVs as well, in doing so covering the cost of giving the player away. Because of HD DVDs price advantage, this could be done on a very cost effective scale, and it is only something the BDA is likely to do on run out models eg Panasonic because of there higher cost structures.
The problem in your strategy, is that toshiba is almost the worst HDTV seller in the market...Specialy in asia. SONY/SAMSUNG/SHARP Are the leader, then behind you can find LG/PHILIPS/PIONEER. So all in all, if free drives are bundled with in toshiba and pioneer tvs, Blu still win. And if ever samsung or sony do the same, at the same time...The war would be over.
Toshiba in all asia, is an almost non existent brand, except in japan. Samsung Sony and LG are by far, the most selling in A/V. In the states, Again Sony sharp and samsung. And europe, Philips samsung and LG.
So all in all, if ever the blu camp is willing to loose monstruous amount of money on their stand alone sales ( you realy believe that Toshiba's player cost that cheap ? ) like the only actor of the red camp, their will be blood. And we all know its colour.
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Personally, this is what i think Tosh should be doing globally.
If they want to win this war, they need to go for the throat sooner rather then later, and this Trojan horse route would be a winner.
If Tosh bundled the A30 with every Tosh TV sold internationally, not only would they sell a heap of HD DVD players, but a lot of extra TVs as well, in doing so covering the cost of giving the player away.
Because of HD DVDs price advantage, this could be done on a very cost effective scale, and it is only something the BDA is likely to do on run out models eg Panasonic because of there higher cost structures.
HD4ME:
The problem in your strategy, is that toshiba is almost the worst HDTV seller in the market...Specialy in asia. SONY/SAMSUNG/SHARP Are the leader, then behind you can find LG/PHILIPS/PIONEER. So all in all, if free drives are bundled with in toshiba and pioneer tvs, Blu still win. And if ever samsung or sony do the same, at the same time...The war would be over.
Toshiba in all asia, is an almost non existent brand, except in japan. Samsung Sony and LG are by far, the most selling in A/V. In the states, Again Sony sharp and samsung. And europe, Philips samsung and LG.
So all in all, if ever the blu camp is willing to loose monstruous amount of money on their stand alone sales ( you realy believe that Toshiba's player cost that cheap ? ) like the only actor of the red camp, their will be blood. And we all know its colour.