The TV doesn't have to be bought directly from Sony, it can be bought from any authorised Sony retailer. Look at it this way - you get a HDTV for the best price you can negotiate AND you get a PS3 as well. Sounds like a pretty good deal to me.
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Look at it this way-- buy from amazon and the 40w3000 is 1679.00, which comes to 1,916 AU. So its not that great of a deal to buy direct from sony.
The TV doesn't have to be bought directly from Sony, it can be bought from any authorised Sony retailer. Look at it this way - you get a HDTV for the best price you can negotiate AND you get a PS3 as well. Sounds like a pretty good deal to me.