Nielsen VideoScan High-Def market share for week ending December 16th, 2007
By Ben Drawbaugh 
posted Dec 28th 2007 6:41PM
posted Dec 28th 2007 6:41PM
Better late then never right? It better be, because Home Media Magazine took last week off, so this week's edition includes the Nielsen VideoScan numbers from the week ending December 16th 2007. Not sure if they plan to catch up somehow -- eventually skip a week -- but either way we'll bring 'em to you when they're published. As previously reported by a AVS member -- Blu-ray outsold HD DVD by 61:39 (1.56:1) despite the fact that the HD DVD exclusive The Bourne Ultimatum outsold Blu-ray's best title by almost 2:1. Part of the reason for blu's success this week was some old favorites like 300 and Spider-Man 3, but judging by the new legs on Casino Royale, we'd say a BOGO sale contributed to the success as well. Looking forward to next week last week, the same trusty source has beat HMM to the punch and let us know that once again the ratio was 61:39, and although Amazon is included in these numbers, the HD DVD BOGO sale wasn't in progress yet. But as successful as the sale appears to be, we really doubt it'll be enough to give red it's first winning week of the year.
Well better late than never. Glad to see Bluray is winning despite the Ultimatum. Can't wait for Warner to go Bluray only and Bluray hardware to get cheaper. Most of all, I want PS3 to get DTS-HD-Ma decoding capability.
What incentive would Blu-ray have to lower hardware prices if/after warner went Blu-ray only?
The longer the war goes on, the cheaper hardware will get.
LMAO! Wishful thinking there buddy.
Die HD DVD!!!!
Die HD DVD ist noch am Leben!
:p
Blu-ray continues to underwhelm mightily.
Tough luck for them it's all happening right at the point, Q4, in 2007 where just about everyone said they would be looking closely at what happened.
A 10:1 + advantage in players equates to a paltry 1.56:1 advantage in movie disc sales!?
Hilarious.
It's just a matter of time, a couple of months, until the wave of $100 HD DVD players hit.
Game over.
(and no, Blu-ray does not have anything remotely like a similar 'strategy' in place to answer the tidal wave of DVD replacing HD DVD players that are a mere couple of months off.
CES is going to be a good one.
Count on it.)
Truth Teller, what a pathetic display of denial...to comfort yourself you spin PS3 players (even though they are game machines) to make it "appear" as though blu-ray is somehow not as strong as HDDVD? Forget players, title sales is what counts, and as long as blu-ray sells more titles than HDDVD, you can spin all you want, but it won't help HDDVD win. They need to sell discs, not explain away why blu-ray has not really won another week....spin spin spin....I'm surprised you're not dizzy and vomiting by now...
"A 10:1 + advantage in players equates to a paltry 1.56:1 advantage in movie disc sales!?"
See, this very, very, very, very, very, very, old argument makes some big assumptions: That standalone blu ray players don't have an equal attach rate. The PS3 is going to have a horrid "movie" attach rate as I'm sure the PS2 did for DVD. Yet, I'm sure even you can credit the PS3 with the Blu lead.
Another assumption is that Blu CEs are spending much more on player manufacturing. It's the same tech buddy with a different aperture size. Don't you find it funny that Blu Ray players come down in price exactly when HD DVD players do? They don't come down to the same price, but they don't have to...they maintain that 1.2:1-3:1 lead. Why subsidize when you don't have to?
The last assumption I'll mention is similar to the last. You assume that Toshiba is making those players with dirt cheap parts. Notice that most of their players remain above $199 and even the vaunted "Chinese" player is above $150. I've heard the price argument for the entire year...but yet Blu remains ahead.
Ah, yes, of course... When there's an HD DVD BOGO sale that contributed to the numbers, it's time to mention it.
Wrong. Blu Ray -the BDA- has several companies that will compete for Hardware (including Sony, Samsung, LG, Sharp, Panasonic, JVC, Denon, Funai, etc.), thus driving prices down.
If HD DVD were to win, it has very few companies as of now, namely Toshiba, Venturer and (still?) Onkyo.
Blu Ray has far more chances (beyond dumping, which led the A2 sale to be forbidden in 4 states) to have prices reach a "mass market" price by mid 08.
This being said, the article is wrong. The firt HD DVD Amazon Bogo was going on during the 1st Bourne Week as this chart can atest http://www.eproductwars.com/dvd/
(black squares on 12/11 through 12/17).
The 2nd Amazon HD DVD Bogo is going on, and like the first it is very unlikely to sweap large numbers, specially post Xmas. Amazon ranks are one thing, large numbers are sometimes another :)
"Blu Ray -the BDA- has several companies that will compete for Hardware (including Sony, Samsung, LG, Sharp, Panasonic, JVC, Denon, Funai, etc.), thus driving prices down."
Yes, that's worked out quite well for them so far. So, when are we going to see the PS3 clones from Samsung, LG, Sharp, Panasonic, JVC, Denon, Funai, etc.? Because that would be the only realistic competition to the current best selling blu-ray player.
Funny how Toshiba was able to lower hardware prices all on its own.
Dont you people get it??
The BDA DOES NOT WANT CHEAP HARDWARE!!!
The plan always has been for PS3 to crush HD DVD so the BR CE companies can have a very profitable monopoly.
What i cant understand is why all you BR muppets support the format, the BR consortium is all about maximising profits, yet the blu zealots are doing everything they can to wipe out the oppositin that is giving them bogos and discounts! You BR lot are crazy.
My guess is though is it's to late for BR now, 2007 was the year they should have put HD DVD to the sword (as sony promised the CE partners they would). All i see now is BR's lead diminishing as, as Neilsens are now starting to show, and as cheap HD DVD hardware takes over the mass market, BR is going the way of beta.
HD DVD has a long term strategy for market domination via cheap hardware from China to the masses, eg DVD, which is now starting to happen.
BR had a short term plan, PS3 destroys HD DVD in 12-18 months, BR consortium then gets fat on the slow niche market monopoly,probably with the PS3 dropping BR, or certainly making it an option, for sony to then concentrate on the video games battle it is currently getting flogged in.
Somehow though, the blu bots are scremaing for HD DVDs death and the rise of everything blu. Why?????????
Why you would want a monoply like that to control your HD media, a consortium that only wants one thing, huge profits at your expense from a niche market, it just does not make any sense.
LoL @ skewing the numbers with BOGO's every time HD-DVD has a big release. If you minus all of the BOGO's blu-ray has had, you have HD-DVD winning out a handful of weeks.
The presence of an HD-DVD bogo is having a much bigger impact than any of blu-ray's specials. Yes, time for HD-DVD to skew the numbers too.
Current stats:
http://amazon.highdefdigest.com/rank.aspx
This is with both blu-ray and HD-DVD having BOGO's. With less studio support, and no game console trojan horse, and having a BOGO at the same time as blu-ray, HD-DVD has 20 of the Top 25 best selling movies.
Bill,
I will admit in the recent few weeks, the blu bogo's haven't turned heads for many, but to eliminate "All" bogo offers, you got another thing coming. Indeed, red's got some killer titles showing strong numbers, but it wont last for long (just like any given bogo on any opposing side).
AMAZON.com now has the Toshiba A3 HD-DVD player going for $179. It also comes with 10 FREE HD-DVD's!
my speculation was correct that Bourne did not have the Transformers effect (where the margin was much closer last time).
If in fact HD-DVD ever takes a lead for a week, I won't justify or put spin on it to make blu look like they won, i would take my hat off and say "good week". As for the red camp, they have yet to take the lead for quite sometime, but they always find a way to put spin on it with forecasts (yes, i'm talking about you truth teller) to make them look superior.
Look up the phrase Paper Tiger.
Bill wake up seriously :)
The BDA hasn't had 52 weeks of Bogos on Amazon, and the very reason the HD DVD Bogos are having so much effect is -because - it's the first two and having no zoning other countries are taking advantage of it.
Not only isit a very limited size of sales (Amazon is far below Best Buy in HD sales in the US), but it is also a very limited effect. Look at what happened the week in between the two HD DVD bogos, you'll get it ;)
"nd having no zoning other countries are taking advantage of it."
Umm, I thought I read BD fanboys here say that nobody outside of the States has HD DVD... I think I read people say that the ratio of sales is 99:1 overseas.
"I think I read people say that the ratio of sales is 99:1 overseas."
The largest gap overseas is 20:1 in Australia. Japan is probably more, but I have no information on that. 3:1 is the usual.
Why invent such a preposterous gap when the truth is bad enough, eh?
Wow, the HP boxset must've done REALLY poorly....
So all the BD fanboys have been saying, "release in both and let the customer decide the format war!" Guess what? It was practically a 50/50 split.
So again, why support BD when it costs more to produce, has more DRM, has region coding, and has higher priced players?
Xyzzy.. it's hopeless to talk to people..
They know all this but they made their purchases and now they realize they made a wrong decision but can't go back so they are pushing something that's obviously worse for everyone else. The worst kind of hypocrite.
Wait for the week results with Amazon BOGO sales.. I wouldn't be surprised if HD DVD won by 2:1. Something like 60:40 for HD DVD or even 65:35. Of course, this is completely unimaginable by Blu-Ray tools. LOL.. I would JUST LOVE to see their faces next week.
It's gonna be WHAAAAAAAAAAAAMBULENCE.... like BOGO helped sales justification (like they didn't have sales for last 3 months everywhere not just Amazon) or Neilsen results didn't count something... or some other crazy conspiracies...you can BET on that..there won't be one Blu-tool who will understand that 7 football fields of HD DVD players sold had anything to do with it.
LOL you obviously can't read properly.
You will find it's the Harry Potter boxset on HD-DVD did really poorly! However the Blu-ray boxset sits there at a respectable no. 8! They released in both and Blu-ray came out on top! Not a 50/50 split at all!
Everyone lived with region encoding with DVD for years and yet red zealots have a hissy fit over it! Get over it! It's there for a purpose. Not to throw fanboys into a tantrum because they can't order a particular movie earlier than they would like.
@Nfinity
You talk about hypocrites who can't cope with "their format" losing weekly sales?? Two weeks ago you predicted that this Nielsen week (which is through the 16th) would end in a "win" for HD-DVD. It didn't so you get on and act all snooty talking about next weeks win (which would be through the 23rd)? Well i hate to break it to ya but go read avs forums, they have a member who leaks the numbers and next week you're going to see the exact same 61:39 split that we saw today.
I find it hard to believe that you really are so delusional to need to spend so much time defending a format that you have no real vested interest in (unless you sit on the board of Toshiba or something) so i imagine you're just one of those trolls who likes to come on boards and start fights. There are much better hobbies, please find one.
"You will find it's the Harry Potter boxset on HD-DVD did really poorly!"
Well, it didn't make the top 10, but it held its own. The BD version scored 14.49, as a bove, and the red version scored 11.16 for a (wait for it) 57-43 lead instead of the 55-45 lead for the single disk.
So, rather than "really poorly" I'm sure you mean "in line with the other results, and better than the overall BD:HD ratio."
61% Blu-ray 39% HD DVD Week of Dec 23, 2007
Top 10.
1. The Bourne Ultimatum
2. The Simpsons
3. Pirates 3
4. Harry Potter (BD)
5. Harry Potter (HD)
6. Planet Earth (HD)
7. Spiderman 3
8. Transformers
9. 300
10. Planet Earth
David Vaughn's 'prediction'
With a Bourne Ultimatum included in a BOGO, HD-DVD didn't crack 40%. Although with the crazy BOGO's going on now, I think HD-DVD might win a week. I wonder how the studios feel about the new strategy of BOGO on new releases in their 2nd week.
@Greg
You're not getting the point. SO you're not refuting what I'm saying then and are awknowleging that without BOGO's during the Transformers reign, and in a few other spots, HD-DVD wouldn't have had higher neilson numbers? Take them blu shades off! Plot an x, y graph with HDM Player sales and Software sales. You're blind if you can't see the trend. The PS3 market is saturating, and blu-ray can't hold up withouth BOGO's. Standalone player sales/Attache rate FTW .
Yes blu-ray has higher software sales at this moment in time, but only because of the PS3 surge, and it's fading quickly now. As Hi-definition media becomes mass-adopted, blu-ray becomes the new "laser-disc."
Plot that graph i was telling you about, and you'll see what I'm saying.
Hate to be corny, but the present is "blu".
The future is Red!
@ Bill and Nfinity
You belong to those people, who just buy new technology because of a cheap price from a discounter. All those crazy Americans go to Wal-Mart and they are happy to have bought a HD-Player from Toshiba for 99 $ some weeks ago - LOL. What about technical development and superiority of Blu-Ray, Sale of both formats outside the US, movies being released soon in both formats, film studios that release in just one format? You cant discuss these facts away. Me and lots of other Europeans or Japans or Australians look at these facts and its no wonder, that Blu-Ray controls the sales here by 3:1 in Europe and much more in Japan and Australia. Do you think Warner ist just looking at the market in US??? We will see what will happen in future but one thing you cant discuss away is: Blu-Ray is much better set-up for the future!
@Legolas6669
Does that mean you're one of those people that thinks just because something costs more that it has to be better?
Considering the red evangalists were adamant that Harry Potter atOftP would easily do better on HD-DVD. Wrong....again! A pitiful no show for the HD-DVD Harry Potter giftset either! Although if you added up all the rogue HD-DVD disks that made it into the boxes of Blu then that might have given a few extra points to its total!
So that makes 3 Blu-ray Warner titles in the the top 10 compared to 1 for HD-DVD. Ooooh, wonder how Nfinity and Truth Teller will spin THAT in their favour!
Hope you're checking these numbers Warner! :D
Oh, come on. The blu-folk were claiming 2x and 3x "for sure". HP selling 55-45 when the week went blu by 61-39 has got to be embarrassing.
Not all that many people bought the $140 gift set. And when you consider the BOGO sale yesterday, they were pretty wise. $65 carts the whole thing off for you, without the white elephant box.
Yeah, guess it slipped right by you that the blu-ray Harry Potter Gift Set was handily beaten by Planet Earth on HD DVD, a title that's been out since April.
Don't worry, I'm sure Warner Bros. wont notice either.
Warner is not jusy looking at these numbers...but all of them and will plot a trend. When the movie 300 came out...blue ray sold about 66% to HD DVD 33%..2 to 1 on opening week. Now that time has passed and the installed base is larger (for both sides) Warner sees blue ray sell 55%...what does that trend show? That HD DVD is the preffered media of new buyers.
There ie a reason Warner said they wouldn't base decisions on sales of game machines.
I see nothing here to make Warner give up its HD DVD patents and go blu-exclusive. They sell equally well on both formats. The Blade Runner set went better on Red. however slightly (source: AVS).
I also see nothing to make them go red-exclusive either. Toshiba failed to break out, which they would have done if they had remained aggressive on price. At best, once the pipeline delay shakes out, they may have gone for 60-40 blu to 50-50. Depends on how many new PS3 owners had HD sets and how many old PS3 owners have new HD sets. Too bad Nielsen doesn't publish the rental numbers.
What I do see, though, is a BIG increase in HDM sales overall. The war has invigorated both sides, and people are noticing that they could pay $20 for a new DVD or $25 for an HD version. And only Warner is making money selling to both camps.
While I don't _know_ that some blu studio (Fox?) is going to go neutral, if only to hedge their bets, the million+ HD DVD players out there have got to be tempting. I think it is at least more probable that someone else goes neutral than Warner goes blu or red. A purple world is also a way for the war to end.
One thing that seems to always bother me is the claim of HD DVD owners over how many stand alone players are sold versus stand alone BD. Our local retailer of high end appliances has a completely different ratio of players sold. Here is the breakdown
HD DVD
HDA30 78 units
HDA35 37 units
HDA3 78 units
Blu Ray
BDPS300 476 units
DMPBD30K 170 units
BDPS500 67 units
BDHP20U 10
BDPS2000ES 8 units
STRDA4300ES 4 units
BDP1400 71 units
BDP95FD 23 units
BDP94HD 12 units
841-193 is a big difference. I'm sure the $400 instant rebate on the Panasonic player with TV purchase and the $400 Sony Bravia/BD player promotions helped create such a huge swing.
And FYI, Panasonic and Sony are running the same promotion again next month.
LOL is all I can say.. somebody is either lying to you, or they are just citing their inventory. I'm sure that there's a gazillion people who are paying 3 times higher price on the player that does the same thing. I'm sure that's the case and 3 times more standalone players for HD DVD is a huge conspiracy theory where they lie to everyone and actually Blu-Ray has 4:1 more standalone players over HD DVD. Yeah, that has to be it.
Give me a break you tool.
All that says is your local retailer nails the HDDVDs to the wall. His employees guide everyone to the blu-rays (which make the retailer more money), and you have to MAKE them sell you an HD DVD (which they hide, or show at 480p) to get one.
Look at Amazon, where HD DVD players have freqently been the best selling DVD player (and occasionally the best selling electronics item), and blu-rays rarely break #20 among DVDs.
Blu-ray = PS3.
Anecdotal evidence is anecdotal.
:p
The numbers are 100% dead on balls accurate. Ben's a sharp guy, he can probably verify my claim.
The point is that Sony and Panasonic are giving free BD players with purchase of their TV's. I'm pretty sure they are selling a large quantity of these TV's this time of year. Another round of this in January will only further help with the purchase of Super Bowl TV's.
100% dead on balls accurate anecdotal evidence is 100% dead on balls anecdotal.
:p
Region Free HD,
that's exactly the audience we are dealing with. If they repeat things enough time it will somehow become a reality for them. LOL.. All patients. That's the courtesy of Sony brainwashing propaganda.
Now some Brian on the internet says that some store he knows people from said to him that these numbers are a reality and it's a hard core fact, but none of the official numbers are correct.
You really have to be an idiot to even talk about this, little less claim it's a 100% dead on balls accurate evidence.. LOL..
Nfinity,
You have a hard time believing that someone who might actually know a little truth can possibly come here and tell a factual story. And that the only way one person can be credible is to continue to spam nonsense repeatedly.
Is it not possible I really do have information?
@Brian
Look up the definition of anecdotal.
@Nfinity
YOU MUST CHILL!
You said they are a high end dealer. Doubt they cater to the middle class families that will decide this race... great someone can afford 3k on a hdtv and $400-$500 on a dvd player....I spent less then 1k on the tv and dvd player. I also have other needs for money...like bills and things for my son.
Those figures make perfect sense.
People obviously aren't swayed as much with buying cheap Toshiba players and more interested in buying equipment from CE market leaders such as Pansonic and Sony.
Nfinity wouldn't take anything as remotely factual unless someone tatooed it on his eyeballs and even then he'd keep his eyes shut!
No, what you just pointed is called A NICHE MARKET you tool.
And tools like H4idol, Greg, B4MG or whatever his handle is are all peaches.
All I"m doing is using the same language they are accustomed too. Sure I can discuss things in a civilized manner, but when you have tools like this, that's simply not going through. They don't understand anything until you talk to them in a language they understand.
If you think I'm really bad for pointing very logical and factual information, maybe you should visit Blu-Ray.com or HollywoodInHiDef.com for a dose of paranoia, conspiracy theories and brainwashing for a world where spending more for less features and incompatible devices is somehow a cool and right thing to do. Then you get an assignment to go and hide as much HD DVDs possible at your local retailer so someone won't buy them. LOL..
Freakin' morons.
People like nfinity make me want to break my hddvd.
I ve placed an order for a ps3 with the POTC trilogy.
I am becoming purple
hddvds 3
blurays 3
And tools like H4idol, Greg, B4MG or whatever his handle is are all peaches.
All I"m doing is using the same language they are accustomed too. Sure I can discuss things in a civilized manner, but when you have tools like this, that's simply not going through. They don't understand anything until you talk to them in a language they understand.
If you think I'm really bad for pointing very logical and factual information, maybe you should visit Blu-Ray.com or HollywoodInHiDef.com for a dose of paranoia, conspiracy theories and brainwashing for a world where spending more for less features and incompatible devices is somehow a cool and right thing to do. Then you get an assignment to go and hide as much HD DVDs possible at your local retailer so someone won't buy them. LOL..
Freakin' morons.
If I could afford to go purple I would. If I could afford Blu-Ray I would think about it.
I can't. I can afford the 98 dollar player that I have. I can afford the cheaper HD DVD titles.
I can't imagine I am the only person in this situation. I don't want to pay more money for the same thing, and until I see some magic being put on the extra 20 GB on the Blu-Ray discs I don't see the difference. It is purely studios. What a shame too, because I can't understand why people would ever pay more for the same thing.
Evan, how much did you pay for your HDTV?