Shocker: Amazon's Blu-ray BOGO boosts BD rankings
By Darren Murph 
posted Jan 2nd 2008 6:17PM
posted Jan 2nd 2008 6:17PM
[Thanks to everyone who sent this in]
posted Jan 2nd 2008 6:17PM
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go blue
As of now (3:23PM) 23 of the top High Def Disc sales are Blu-Ray.
Blu-Ray has 30 of the top 100 DVD and High Def DIsc sales. While HD DVD has 3.
More fun stats to throw gas at the format wars this week: http://eproductwars.com/dvd/
And HD DVD had all of the top movies last week with their BOGO too. All it means is that people will buy when there are deals.
Somebody please wake me up when they hit 10 bucks.
I just got 4 HD DVDs for $9.46 on this past BOGO.
$9.48 each I meant to say.
If you were part of the 10% discount program, you'd be getting those $20 movies for $8 each
wake up SAMe.. notice the price is usually 19.95; with this BOGO, you practically get them for $10/each..
These sales rankings are 100% fake, the mighty HDDVD has blu-ray on the ropes as we speak. HDDVD is crushing blu-ray to dust before its stampede of record breaking sales. Blu-ray users are burning their players by the billions and we expect 2 billion more blu-ray players to be burned by the end of the day. Today is a glorious victory for HDDVD and our comrades. I expect blu-ray's surrender at any moment. In fact we have preliminary reports of such surrender happening as we speak.
(for you historically impaired http://www.welovetheiraqiinformationminister.com/ and this is parody)
a vote up from me jim
Wait, is that you? The Saddam's PR guy? Didn't you say the same thing when the war started and the U.S. troops were knocking on your door ready to give you a good kicking? "They're committing suicide at the gates of Baghdad. And we encourage them to commit more suicides." your said. Now, you want to use the same nonsense logic about Blu-Rays. Man, I thought you were dead. I guess you can't keep a good liar down.
@ JimC
I might be leaning red, but I have to say your post was funny nonetheless. The blu fanboiz and trolls don't have a sense of humor at all. They even ranked your post lowest. That's just cold, man.
Well, I'll be damned! Wish Sunshine was out.
The same disc that costs $25 plus tax at Best Buy is $9.98 at Amazon with no tax and free shipping. Which would you rather spend your money on?
Dammit, I live in Seattle, so I'm charged tax.
Wait wait... hold on a second... lower prices = more sales? Holy crap! This has to be some sort of break through in economic theory.
Do you think they didn't make those Harry Potter bogos in same time just to shut fanboys mouth ?
If those BOGOs would have happened in same time, and for exemple, Blu-ray movies would have top the chart, over HD DVD, what would have people tought ?
Hello! Blu-ray gets the FIRST TOP 5 SPOTS IN OVERALL SALES FOR DVDS?!? This sounds familiar!! Lets rewind back to some choice comments from Nfinity last week during the HD-DVD BoGo shall we?!?
"This is the second BOGO HD DVD has and it absolutely ANNIHILATES ANY PREVIOUS BOGO SALES EVER!!
Let me repeat that for you.. FIRST TOP 4 SPOTS IN OVERALL SALES FOR DVDS, not high-def, DVDS."
Sure, no problem, but HD DVD did it with what, 34 titles...
Yawn.
yes, week after week...year after year, watching Blu dominating the charts and seeing your format nearly dead...be strong though, there is still some hope for a niche market for the HD-DVD farm.
There's also a small HD DVD BOGO going now. Mostly stuff from the last BOGO.
I think its more impressive that the blade runner blu-ray version is still 32 on the list, or 19th in HD media sales.
Besides the Bogo, which is always a good thing for consumers, be it on Blu or Red side, I'm also ever amused at the tone the articles take most of the time here on engadgethd now.
Did you notice how the HD DVD Bogo article said it was "great" and HD DVD did great, took for the first time the 4 top spots of the list, and bla bla.
This time, despite BR having taken at one point the 6 top spots (missing from the article) it literally drips of sarcasm and mockery toward BR.
I find -that- very interesting, after Ben felt compelled to write an article to really specify that the PS3 is -not- the best Blu Ray player (which followed an article about 1.1 saying erronously that the PS3 was the -only- 1.1 compliant player, and busting the Panny BD30K for being "untested").
You know guys, I'd give you more props if you admitted officially that you prefer HD DVD (why, I don't know). And If you don't, please take a hard cold look at the tone of your articles. If you want to do humor (that's a blog after all), try to spread it a bit more equally on both sides to try to express some neutrality, mkay?
Not surprising in the least. What's amusing though is all the fuss the HD DVD fanboys made about the 4 Potter movies topping the DVD sales chart when they were included in their BOGO a week ago or so ago. Talking all kinds of stupid non-sense about how BR never accomplished the same thing with their BOGOs... well, DUH! A movie as popular and as new relase as the Potter films had ever been included in the BR BOGOs... it was always older catalog titles. It was obvious that the exact same thing would happen if the same movies were included in a BR BOGO even if the HD DVD camp refuised to admit it. Well, now they can't deny it. It happened and to a far greater degree with movies beyond the Potter films topping the charts.
I'm sure studios are thrilled that they are selling products at half price - wonder what this does to there overall margin - Do they have to sell twice as many discs to make the same amount of money?
Yeah, not exactly a shocker that lower prices lead to more sales, but whats with the difference in attitudes between the two stories guys? At the start of this Blu-Ray had a 6.7 sales ranking in their top ten discs and 19.08 in their top 25, has that ever happened before? They had 46 in the top 100 and its now 47..has that ever happened before?
Eproductwars isn't even coming close to accurately tallying how much in the way of sales its doing, highdefdigest is ironically enough the more accurate source here.
Blu-Ray has been leading HD-DVD more or less all year, it took them a sale with several films a couple of weeks old to outrank Blu-Ray and then Blu-ray a week later with older films (after HP everything else is a month old or older) bested that handily.
Do you people really think it quantity that drives studios decisons? The studios have been taking a huge hit on margin by allowing the blurays to be sold at these prices.
Any idiot can sell good product cheap. whohc is what we see here. A cheap shot to bouy up total sales numbers, so each camp can stroke themselves.
You can bet they are not looking at the numbers of disks sold. But how much money they made from what they sold. Bluray is on very shakey ground IMO if it comes to this test.
Having said that, I did spend a lot of money during these BOGOS for both sides.
Graham, if you look at the actual numbers the cost difference between BD50 and HD30 isn't very large (15 cents per disc) and BD25 actually has a cost advantage over HD30 in smaller runs.
So yes, quantity is the most important factor here because the other associated costs tend to be about the same elsewhere.
Uh the movie studio isn't losing money on the discs. Amazon is just making less per disc sold.
Amzon probably gets a better price for the movies than retail stores and they do not have any shelf space to pay for. That is how they can sell th emovies with less margin and still actually make more profit per movie than Best Buy.
With a Bogo they are looking to increase profits through volume. They make $5 per disc instead of $10 but sell twice as many so the end profit for each period is the same. The more movies they sell th ebetter price they can get on the reorder from the studio.