It's more than just promotion. Their contract actually states that Paramount can leave HD DVD if Warner goes blu. I don't care what their "official position" is now, Paramount is going blu, and very soon. Remember that just a month ago, Warner "officially" planned on supporting both formats.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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It's more than just promotion. Their contract actually states that Paramount can leave HD DVD if Warner goes blu. I don't care what their "official position" is now, Paramount is going blu, and very soon. Remember that just a month ago, Warner "officially" planned on supporting both formats.