Gotta start somewhere though, and with HD-DVD in critical condition, BD can begin making a big marketing push that targets the mainstream consumer who is about to plunk down for their first HDTV. With one format, retailers will have an easier job selling HD players and adding these units to new TV purchases. DL and IPTV will not be a major competitor, but their biggest hurdle will continue to be DVD.
“Getting too close completely blurred what we saw to the point of incomprehension, but again, this shows a whole heap of potential that's fascinating to us.”
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Gotta start somewhere though, and with HD-DVD in critical condition, BD can begin making a big marketing push that targets the mainstream consumer who is about to plunk down for their first HDTV. With one format, retailers will have an easier job selling HD players and adding these units to new TV purchases. DL and IPTV will not be a major competitor, but their biggest hurdle will continue to be DVD.