Domestic marketing executive booted from Warner Bros.
By Darren Murph 
posted Jan 14th 2008 6:44PM
posted Jan 14th 2008 6:44PM
Shortly after the selection heard 'round the world was made, one of Warner Bros.' (owned by Time Warner, which also owns Engadget's parent companies) own has been given the boot. Granted, this wouldn't be nearly as surprising if it were happening on the red side, but we digress. Dawn Taubin, the head of domestic marketing at the studio for six years, was recently ousted after Jeff Robinov -- who reportedly didn't exactly get along with Ms. Taubin -- was promoted to president. Currently, no replacement has been named, but whoever manages to grab the role should have a much easier time now that the studio can focus on one side.[Via AdAge, thanks Rye C.]
Isn't he the bloke that made the decision to go blu??
Just kidding, hemmy and your henchman, put the flamethrowers down !!
Trouble in paradise already?
Maybe read this before you start having delusions of grandeur...
http://www.variety.com/article/VR1117978770.html?categoryid=18&cs=1&nid=2562
Notice the dates, 1/9/08 for the article and it is mentioned that Taubin was "ankled" a week before which puts the shuffle around Jan 2nd or 3rd, right before the big Warner switch. Perhaps Taubin was part of the problem that kept Warner red too long???
What does this mean? "Granted, this wouldn't be nearly as surprising if it were happening on the red side, but we digress."
They're saying that if someone in charge of marketing for one of the two red studios got booted it wouldn't be as surprising since their products are not selling as well.
Is there any info regarding why this happened other than she disagreed with someone else? I mean reliable, verifiable information, not fanboy speculation.
This article talks about the move and was dated 1/9/08 and mentions that the switch was made a week earlier...
http://www.variety.com/article/VR1117978770.html?categoryid=18&cs=1&nid=2562
Settle down Jimmy, They're just questions and observations.
This Warner exec was the one that was responsible for supporting and pushing HD-DVD releases in the past and forcing low quality encodes, wasting those dual format 50GB BD releases. Warner realized that the HD-DVD releases were forcing the company to go into the red and lose large profits, so someone on the board had to be fired for these inexcusable actions.
JimC used the term "delusions of grandeur" earlier, and I will say the same here. Do you really think that Warner was on the verge of going under because they were shipping HD DVD disks?
If anything, their stock dropped after the announcement of their exclusivity. They have 46.3 billion (US$) in income over the past 12 months. A market cap of 58.63 billion, a P/E of $0.90. All which included a year of shipping HD DVD media. And yet they are going out of business because they were shipping HD DVD? How many all-out lies can you Blu boys spout? The subliminal brainwashing messages Sony is putting in their movies must be working very well.
@stephenbratz2
I would be hesitant to characterize ANY group based on one dumbass ... But obviously this guy's claim is totally laughable and pathetic... alas, he's probably a young one. (I hope)
Taubin worked in THEATRICAL marketing, not home video. This has zero relationship to WHV's decision to go blu.
Actually WB's back-catalogue sold better on HD DVD than Blu-ray, it was one of the reasons why they were all set to go HD DVD at CES until their Blu-ray supporting CEO pulled the rug.
I hear the board are still having rows over what they thought they had decided and was so abruptly changed.
I'd expect further er, personnel changes.
HD-DVD fans are the ones completely at fault for this format war. BD has always been the dominant format and the reasons why HD-DVD even exists is because of all you dumbass fools that support Toshiba and this subpar format...well enough of you to keep HD-DVD alive as a niche medium.
Its great when you don't have anything to back up your posts. Makes them believable.