Estimated time drivers save by using real-time GPS traffic updates
Drivers that use GPS systems with real-time traffic info spend 18% less time behind the wheel than those who do not.
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It's easy to say "end it clean and quick" if you're rooting for the current forerunner. :)
It will be interesting to see what the details of the "Extended Advertising Campaign". We know there have been conversations with retailsers. Are we going to see kiosks in some of the big box retailers? More dedicated floor space? Spiffs to encourage the sales force to recommend HD DVD players?
Support from the remaining studios will be a key. A confident stance and solid release schedule will do a lot to bolster perception of the format as still viable. I suspect at least some of the decision makers aren't chafing at the suggestion the hubris of Warner thinking they could end the format war single-handedly.
Who knows, it could even work. Keep in mind that Warner purportedly made the decision to cut HD DVD support independently. That means no contractual barrier to reversing their decision if it turns out their attempt to force the market's hand failed.
Given my druthers the studios would publish in both formats for the time being and let the consumer decide the ultimate fate of each format.