Since we have not seen a single HD AppleTV rental yet - let us wait 2 more weeks (hopefully less) and see it first hand before arguing it to death. May be some objective renters can then compare the picture and sound to SD-DVD as well as Bluray/HD-DVD. I have a PS3 and Bluray. I have several Bluray movies. May be I will pitch in the $4.99 or $3.99 to do the comparision. I have a 61" 1080p JVC RPTV (1080i through HDMI though), HK AVR 745 receiver and Klipsch Reference speakers. I also have an AppleTV (that will need the software upgrade once released).
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Since we have not seen a single HD AppleTV rental yet - let us wait 2 more weeks (hopefully less) and see it first hand before arguing it to death. May be some objective renters can then compare the picture and sound to SD-DVD as well as Bluray/HD-DVD. I have a PS3 and Bluray. I have several Bluray movies. May be I will pitch in the $4.99 or $3.99 to do the comparision. I have a 61" 1080p JVC RPTV (1080i through HDMI though), HK AVR 745 receiver and Klipsch Reference speakers. I also have an AppleTV (that will need the software upgrade once released).
We've seen the HD trailers on an ATV, what makes you think they'll look any better.
But in the end you are right, we'll do a full comparison between ATV HD and Blu-ray/HD DVD when it hits.