The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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I also have a problem with purchasing content on an unproven platform, for risk my purchases would go down with the ship if Vudu does not succeed. I've bought content from XBL Video Marketplace, on speculation one day there will be some synergy with the PC. But I'd be weary with something like this where I bought content I can't use anywhere else.
FWIW, the content you downloaded to your Vudu box is yours to keep. Since it's not streamed, you can play it without Internet connection. So, for example, I can take my box to a friend's place and show off Bourne movies in HD without having to hook it up to the network.