The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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New releases aren't priced at 99 cents anywhere. But as I mentioned in the other comment, Vudu does offer more price points which are less than or equal to Apple's (except for new HD releases). But from my time on Vudu forums, pricing isn't really a major concern. The whole deal about what's rent-only / purchase-only / purchase-now-or-wait-and-rent-on-X-date is more of an issue, but Apple has similar issues with iTunes content.
With regards to content, Vudu has more movies, iTunes has more TV shows, and HD content will be about the same.