Toshiba and Panasonic double OLED lifespan -- exceeds LCDs

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This is huge news right? Isn't the picture quality on OLED's better than LCD or Plasma even?
This is pretty big news, but I'm not sure its new news. For the most part, picture quality is an opinion. How are LED's different than OLED's? I know LED's have been used on DLP televisions making them much more reliable and give the display longer lives. I've heard they can last between 50k - 100k hours without any fading. LED technology has also allowed DLP sets to produce 40% more color than other technologies. So IMO, yes the picture quality on OLED's is better than plasma and LCD.
@Dexter
I think the main difference for consumers is that OLED actually creates the picture rather than just being a backlight for the TV.
Taken from Wiki:
"OLEDs enable a greater range of colors, brightness, and viewing angle than LCDs, because OLED pixels directly emit light. OLED pixel colors appear correct and unshifted, even as the viewing angle approaches 90 degrees from normal. LCDs use a backlight and cannot show true black, while an "off" OLED element produces no light and consumes no power. Energy is also wasted in LCDs because they require polarizers which filter out about half of the light emitted by the backlight. Additionally, color filters in color LCDs filter out two-thirds of the light.
OLEDs also have a faster response time than standard LCD screens. Whereas a standard LCD currently has an average of 8-12 millisecond response time, an OLED can have less than 0.01ms response time."
So yes, OLEDs have alot of advantages over LCD to be sure. Plasma can still hold its own for the time being, but OLED is really the holy grail at this point that everyone is shooting for.
Because 30,000 hours isn't enough.
seriously.. with the way tvs are advancing today, who would even be able to get to the end of life on that? 30000 hrs = 3+ years, if the tv was never turned off
#Brian
In our household that would be 16 years use (5 hours a day). I believe after 16 years you really want something new anyway, if not sooner ;)
Pioneer's 9mm thick KURO plasma panels with infinite CR will be the best option even if OLED is out at that time. OLED will be just TOO expensive on 40+ panels, where as 70-80" Pio plasmas will be relativley dirt cheap. No need for OLED, unless it completely replaces LCD.