The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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The point is with how HD DVD appears to be on the downfall, the addition of native support (if it ever is released) will likely be pointless in the long run (eg. everyone going BD).