The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Judging by the BD trailers you can download from the PlayStation Store, I would say definitely not. I will reserve judgement for the HD rentals from the iTunes Store when my Apple TV gets updated in a few weeks. Plus, there's no extras.