Sony looks to grow OLED biz and display sizes

Possibly buoyed by margins produced by its $2500 XEL-1, Sony is pumping 22-billion yen ($203.5 million) into scaling OLED production technology up to medium and large panels. No word on what sort of sizes are meant by "medium" and "large," but we're hoping that "medium" comes in around 30-inches and "large" runs upwards of the 45-inch mark. Competition being what it is, Sony probably hopes so, too. With OLED lifetimes on the rise, the only thing that keeps these power-miserly, high-contrast, great color and wide-viewing angle displays out of a home theater setup is sheer size. Given the race between manufacturers, we're hoping to see falling prices, rising sizes and shorter times to market.

[(Unverified) Posted Feb 19th 2008 8:59AM]

1st Blu-ray for HD movies and now displays that blow away LCD and Plasma. Man Sony looks to be on a roll. Oh yeah, the got the PS3 too, and it's 2008 lineup looks pretty darn tootin deliciamooose to me.

[(Unverified) Posted Feb 19th 2008 9:48AM]

i know sony gets a lot hate, but i love the way they chase any tech that they think will improve on whats out there

[(Unverified) Posted Feb 19th 2008 3:02PM]

The issue is going to be exactly what Sony's approach is going to be. Will these be aimed as mass market and in mass market pricing (i.e. volume makes money)? Or will the focus be on rich folks with lots of income... on a premium priced product? AND exactly how much MORE will it be?

Yes, there are no answers, but these are among the questions all of us need to be asking about...

[Biggiesized Posted Feb 19th 2008 9:00PM]

Their XEL-1 is terrible. It may look flashy, but it has a terrible color decoder. Everything is wack.