The amount of electronics thrown away rather than recycled in 2007.
The EPA reports that 82% of electronics disposal in 2007 ended up in the garbage (mostly landfills) rather than a recycling center. (source: EPA, July 2008)
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Toshiba could pressure the prices lower by lowering its royalty cost. When HD-DVD prices would go lower Blu-Ray would have to match to save some face. Therefore either the Blu-ray association royalty or the movie companies profit would shrink. This was a dangerous first step in a price war where the consumer would benefit, but the movie studios would lose out on profit... follow the money as the saying goes.
Just like when everybody switched from VHS to DVD, the movie companies stand to make billions as everybody re-buys their movie collections. Since this new HDM disk is such higher quality it deserves a premium price. This premium price is pure profit for the studios... don't mess with that profit.