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<title>Engadget HD - Comments for Thomson launches HD AVC encoding tools for Blu-ray</title>
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<description>Engadget HD Comments for Thomson launches HD AVC encoding tools for Blu-ray</description>
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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Comments on Thomson launches HD AVC encoding tools for Blu-ray]]></title><link>http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</link><guid isPermaLink="true">http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</guid><description><![CDATA[Sorry, but film grain is NOT an artifact! Give me the cleanest possible transfer of the film, including the grain which is integral to the look of the movie. Remove any scratches/hairs/dirt, but don't do any noise reduction or edge enhancement to "enhance" (but actually degrade) the picture. THAT is my idea of a top notch HD transfer.]]></description><dc:creator><![CDATA[Mr. E]]></dc:creator><pubDate>Feb 28th 2008 2:10PM</pubDate></item><item><title><![CDATA[Comments on Thomson launches HD AVC encoding tools for Blu-ray]]></title><link>http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</link><guid isPermaLink="true">http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</guid><description><![CDATA[Their tool is going to cost studios 100k to use it!]]></description><dc:creator><![CDATA[Mark]]></dc:creator><pubDate>Feb 28th 2008 2:37PM</pubDate></item><item><title><![CDATA[Comments on Thomson launches HD AVC encoding tools for Blu-ray]]></title><link>http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</link><guid isPermaLink="true">http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</guid><description><![CDATA[Sorry, but CineVision has done this already.<br><br>Adding film grain without compromising video quality was a special feature designed for HD DVD.  You could encode an ultra clean movie like 300 (it was shot on HD cameras) and then have the player add random grain to your liking.  This way you wouldn't have to add the grain in post (as they did) and have to spend extra bits encoding it.]]></description><dc:creator><![CDATA[Charles]]></dc:creator><pubDate>Feb 28th 2008 10:18PM</pubDate></item><item><title><![CDATA[Comments on Thomson launches HD AVC encoding tools for Blu-ray]]></title><link>http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</link><guid isPermaLink="true">http://hd.engadget.com/2008/02/28/thomson-launches-hd-avc-encoding-tools-for-blu-ray/</guid><description><![CDATA[it's extremely common in high end CGI compositing to strip all grain from film images, merge film and CG stuff together, then re-apply a grain profile to the output. Happens all the time. it's how CG stuff can be made to look realistic, and how it's blended in with live action seamlessly. The grain isn't necessarily artificial - it's possible to create a grain profile that mimics actual film grain. The advantage to this process is more efficient encoding (read: fewer artifacts). In the end, you'd never know.]]></description><dc:creator><![CDATA[friolator]]></dc:creator><pubDate>Feb 29th 2008 5:47PM</pubDate></item></channel></rss>