The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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.....and I'd not be quite so certain that Blu-ray is ever going to displace SD DVD at all anyways.
They simply have nothing to appeal to the mass-market
(and by their own admission won't have this year and who knows about next = 4 years and counting and no sign of an entry into the mainstream).