The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Yeah, another expensive Blu-ray player on the way, just what's needed.
Nothing they are doing suggests they are going mass-market at all.
They killed off the competitor to try (at huge cost = guess who ends up paying for that, eh?) and lock down high def as a high-margin niche which can't be pirated.
A 'strategy' that's pretty damned stupid on all counts.
"Nothing they are doing suggests they are going mass-market at all."
Who are you talking about? Oppo? The amorphous mass of Blu-ray manufacturers you like to lump together?
Within two years, I expect to see only the lowest/cheapest of players be DVD only. Everything from major manufacturers will be Blu-ray with DVD backward compatibility. Within five years DVD players as we know them will almost certainly not exist. Is that mass market enough for you?