While I'm sure it's technically possible to do, right now I think it would be too costly to sell as an add-on, unless someone wants to subsidize the cost for the end user. Chances are, those involved would want to sell such an option at a level that is profitable. If you look at other external blu-ray drives on the market, they're somewhat costly. If it's too costly, you risk losing consumer interest. And it would have to be priced less than a 360 console.
A consideration has to be made that you're selling to a limited base, and of that base, only a small percentage would even be interested in an add-on.
The other odd thing here, is that Blu-Ray-- someone correct me if I'm wrong, uses JAVA technology, which is competitor to Microsoft's technologies. I can't see Microsoft going there, unless there was an overwhelming need to do so.
My feeling is that in the short term, Microsoft does nothing. I'm sure the option has at least been discussed and it never hurts to explore further or maybe even go as far as a trial. But I think pricing will be the initial hurdle, and that technology will another hurdle. Microsoft can afford to wait and see, looking at how the market evolves and how their own content on demand system evolves.
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While I'm sure it's technically possible to do, right now I think it would be too costly to sell as an add-on, unless someone wants to subsidize the cost for the end user. Chances are, those involved would want to sell such an option at a level that is profitable. If you look at other external blu-ray drives on the market, they're somewhat costly. If it's too costly, you risk losing consumer interest. And it would have to be priced less than a 360 console.
A consideration has to be made that you're selling to a limited base, and of that base, only a small percentage would even be interested in an add-on.
The other odd thing here, is that Blu-Ray-- someone correct me if I'm wrong, uses JAVA technology, which is competitor to Microsoft's technologies. I can't see Microsoft going there, unless there was an overwhelming need to do so.
My feeling is that in the short term, Microsoft does nothing. I'm sure the option has at least been discussed and it never hurts to explore further or maybe even go as far as a trial. But I think pricing will be the initial hurdle, and that technology will another hurdle. Microsoft can afford to wait and see, looking at how the market evolves and how their own content on demand system evolves.
They could easily sell a reader only for 199 at a profit based off the other PC drives out there.