The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Just goes to show, people never really cared about the disc format, just the movies.
Exactly! Content is what it was all about.
Yes, Mr. Magorium's Wonder Emporium and PoTC 3 were amazing movies... not.
LiqwidZero: I didn't say people cared about "good" movies. Just that people cared more about the movies than the disc format. Although Pirates of the Caribbean 3 was apparently entertaining enough for it to make over $300 million at the box office (with the trilogy totalling over $1 billion).