The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Funny thing is, I saw an ad for Atonement this morning that stated "coming to DVD this Tuesday" with no mention of the HD version, not even a glimpse of an HD case in the background as they've been doing lately. Seems that the obvious is true: people really want to wash their hands of the whole format.