Tweeter jump-starts operations with new stores and concepts

Tweeter stores (now formally known as Tweeter Opco) has had a rough go of things over the past year, but is hoping that a little experimentation in April will help get things moving in the right direction. First up, a new store that features a "Playground" design will be opening in Chicago's Lincoln Park. We pretty much think of any store with aisles of gadgets as a playground, but these stores feature home-like "vignette" settings that demonstrate how the gear will fit into your lifestyle. Tweeter will also be testing a totally new store concept at a remodeled Boston location. No details were given about what changes are involved, but the company's CEO says "It's quite a step forward." If it's better than a "playground," we can only imagine it's an "amusement park" at the minimum, and we're hoping for "mind-blowing dreamscape." We're all for some more competition, and we're guessing the new concept will be aimed at a more upscale market than typical "big box" stores. And besides, we're always looking for new places to haunt.

[(Unverified) Posted Mar 22nd 2008 5:48PM]

The concept store is actually in Dedham MA, which is considerably outside Boston (about 15 miles). The Boston Store is a different entity entirely than the chain as well. The playgrounds are very interesting concepts, and if you have the chance to see one, do so! Itll change the way you look at electronics retailers.