The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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What about the predictions do you think they got wrong? They are predicting 29 million total BD players sales with 50% made up of the PS3. The ps3 selling an additional 5 million units for the remainder of 2008 is a very achievable goal.
I might take issue with the idea of there being 14 million standalone players.
I think they may be off the mark. The ps3 will make a larger dent selling between 5-8 million this year. They will sell more if MS drops the price on the 360,due to reciprocal price cuts. The standalone players will sell MUCH better than last year due to the end of the format war and the US dtv switch. Even then I can only see a sales number of 8-10 million and that high.
That would leave the estimate short 5 million.
2009 will be the year for BD. the us tv switch will have most people buying new flat panel displays. This coupled with sales pressure, an actual use for HD content and lower player prices will make 2009 a rocket year. 2010 should be a slower grow.