http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/ Engadget HD Comments for Season 3 of Friday Night Lights to air on DirecTV's The 101 first, NBC second http://hd.engadget.com/media/feedlogo.gif http://hd.engadget.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 7:39PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 7:51PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/
what a dumb idea though. nbc will have lower ratings for real fans of the show cause they'll probably watch it by other means (torrents or otherwise) when it comes out on direct TV.... I think.

whahaa's post has a good point too. he might be right considering I don't think there's that many people that are hardcore fans of this show. Either way its an experiment that NBC clearly is doing on a show they feel is worth doing it with (due to low ratings to begin with). I don't know how clear the outcome will be cause of that (it not being that popular or good a show) cause you run the risk of some hardcore fans simply downloading the episodes and then if the audience doesn't expand in January you'll have somewhat lower ratings than the season before. Also unlike say Hero's the show doesn't exactly have the fan base that would keep up on the internet buzz, or has dedicated forums discussing episodes.]]>Apr 3rd 2008 2:30AMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 3rd 2008 8:45AMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 3rd 2008 1:08PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 3rd 2008 1:32PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 4th 2008 9:59AMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 8:11PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 8:31PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 8:31PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/
nbc has a show they're not very confident in. normally they would run an advertising campaign to build interest leading up to the season premiere, and then they make their profits through advertising.

now with this deal, directv pays nbc a butt-load of cash for the rights to air it first. directv pays for their own marketing of the event. directv subscribers tune in and start generating buzz. torrent downloads go through the roof and generate more buzz. then when they air the show after the superbowl, when america craves football tv, even if it's teen melodrama football tv, they can charge even more for advertising than they could have otherwise.

so with the original plan they make ad money.
with the new plan they make more ad money + directv money.

looks like someone over there finally figured out that torrent piracy doesn't really hurt their bottom line in the slightest. :)]]>Apr 2nd 2008 9:24PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 10:42PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 11:32PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 2nd 2008 11:58PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 3rd 2008 9:00AMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 3rd 2008 10:39AMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/Apr 3rd 2008 12:15PMhttp://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/http://hd.engadget.com/2008/04/02/season-3-of-friday-night-lights-to-air-on-directvs-the-101-firs/
And, the lack of love for the show in the comments her surprises me greatly. ]]>Apr 4th 2008 4:07AM