Don’t fear watermarking. Unless you are deliberately copying and distributing copy written media.
This first contract between Fox and USVO will not affect the retail market. Fox is protecting their post-production and pre-release copies of their media.
It is however possible to, and the industry will eventually, mark each download uniquely but that is not what this agreement is about.
Watermarking also works against people who use camcorders in theatres. Apparently one of the biggest sources of video pirating is from theatre projectionists. Some projectionists have the opportunity to set up a screen for optimal recording without being disturbed. In the near future though every copy of a film received by a theatre will be marked with the chain and location information. This is going to force the theatre to protect the film. Again this is not what the Fox / USVO deal is about.
If I was to give the pirates some career advice I would suggest investing in USVO.
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Don’t fear watermarking. Unless you are deliberately copying and distributing copy written media.
This first contract between Fox and USVO will not affect the retail market.
Fox is protecting their post-production and pre-release copies of their media.
It is however possible to, and the industry will eventually, mark each download uniquely but that is not what this agreement is about.
Watermarking also works against people who use camcorders in theatres. Apparently one of the biggest sources of video pirating is from theatre projectionists. Some projectionists have the opportunity to set up a screen for optimal recording without being disturbed. In the near future though every copy of a film received by a theatre will be marked with the chain and location information. This is going to force the theatre to protect the film. Again this is not what the Fox / USVO deal is about.
If I was to give the pirates some career advice I would suggest investing in USVO.