The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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andy -- it'll be very interesting to see if there's any difference between the Kuro pj and the Panasonic (if that is what it's based on). One of the biggest questions facing the Panny-sourced panels will be if Pioneer electronics will give an edge in picture quality.