I found some of the comments objective, and others to be, well, uninformed.
1. The connector is locking, to a degree. It will pull out, just at a higher pull force (2-3 lbs std cable vs. PPC's 33 lbs)
2. The cable used in the creation of the cables is high density strand, pure copper, multi twist pairs, redundantly sheilded. I.E. it ain't cheap nor is R&D.
3. Unsure where you get $4 hdmi cables that pass anything above 480i, I'd sure love to know because we buy HDMI for giveaway cables at 3.5M per month and our cost is a few dollars more than that for a 6'.
4. Anyone ever look at its competition? Their prices are right up there too. Its about perceptions, offer a low price cable and the customer will perceive it as that. The market leader, their top level cable, 3', non-locking: cost to them from china is $22, retail is 79.
I don't begrudge any of you for not knowing a cat 1 cable from a cat 2 but surfice to say that Sony only uses PPC cables in their test lab for 1440i and Red is using them in testing for their new 5K camera. If you can pick to use any cable and choose to seek out PPC to supply the cables, that has to say something.
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I found some of the comments objective, and others to be, well, uninformed.
1. The connector is locking, to a degree. It will pull out, just at a higher pull force (2-3 lbs std cable vs. PPC's 33 lbs)
2. The cable used in the creation of the cables is high density strand, pure copper, multi twist pairs, redundantly sheilded. I.E. it ain't cheap nor is R&D.
3. Unsure where you get $4 hdmi cables that pass anything above 480i, I'd sure love to know because we buy HDMI for giveaway cables at 3.5M per month and our cost is a few dollars more than that for a 6'.
4. Anyone ever look at its competition? Their prices are right up there too. Its about perceptions, offer a low price cable and the customer will perceive it as that. The market leader, their top level cable, 3', non-locking: cost to them from china is $22, retail is 79.
I don't begrudge any of you for not knowing a cat 1 cable from a cat 2 but surfice to say that Sony only uses PPC cables in their test lab for 1440i and Red is using them in testing for their new 5K camera. If you can pick to use any cable and choose to seek out PPC to supply the cables, that has to say something.