3ality Digital, which played a huge role in the creation of
U2 3D, successfully completed a live 3D demonstration today by beaming a performance in real-time from Burbank, California to Las Vegas, Nevada for viewers at
NAB Show's Content Theater to see. The 30-minute program was a live feed of Howie Mandel and company showing off a new game show (dubbed
Would You Rather?) that could eventually pass the muster and end up on NBC. Notably, the transmission occurred via a single stream using an existing broadcast infrastructure, and folks on the other end were able to see just how swell 3D broadcasts can be -- even when live. The demo was established in order to prove that
live 3D airings (for sporting events, game shows, etc.) are indeed viable, but until folks start
gathering at cinemas or ditching their current sets for
3D-ready versions, we can't imagine this (incredibly intriguing idea) having mass appeal.
[Image courtesy of
Yahoo]
posted Apr 15th 2008 3:25PM
Sweet! Bring on the Laker Girls live.
The broadcast was pretty impressive. They of course brought the models out for this demo.
The interesting note is that many dlp rear projections tv's already support this technology. It just wasn't listed as a feature making them trojan horses for this technology. Consumers with those sets will simply have to go out and buy glasses.
NAB also had a number, one is a number, of LCD based consumer sets that were 3d. This was of course focused on Japan but the tech could come over this way.
Also remember that movie houses are looking to 3d as a way to bring in extra revenue and provide an experience you can't get at home. So theaters can sell tickets to live 3-d events. Imagine getting to see a sporting event in 2k digital resolution 3-d projection. You can have a theater full of good seats.