Okay, so we've seen some fairly
amazing results emerge from these so-called
studies, but this one practically takes the cake. Oliver Wyman, an international management consulting firm, reportedly surveyed some 2,000 US consumers and found that "a price point between $7 and $9 is optimal for the next generation of video-on-demand VOD and internet movie rentals." In other words, respondents confirmed that they would pay up to $9 per
HD VOD film if they could have instant access on the
day-and-date of the title's DVD release. Granted, we recognize that consumers will indeed pay more for convenience, but still, $9 just seems extraordinarily steep at the moment. It should be noted, however, that the same study did find that consumers would likely pay a small premium for packaged media that included a
Digital Copy (or similar) -- that we actually
can wrap our heads around. Hit the read link for more details, and please don't agree that $9 is the new $3.99, okay?
[Image courtesy of
Verizon]
posted Apr 16th 2008 10:03AM
I think I'll be sticking with Netflix even if I sometimes have to wait. Besides: disc > VOD
What about those of us who don't want to pay extra for a digital copy?!
If I am buying a Blu-Ray disc to watch a movie in HD, why the heck do I want some crappy tiny version to watch on an iPod?! I'd rather the disc be cheaper--and let those who want the digital copy pay the extra $ at iTunes for it.
I thought it seemed kind of zany too but re-reading it, it doesn't seem too bad. They are talking about it "instantly" being available on "day & date" of DVD release. So I assume they are saying you go to your box or tv and turn it on and the movie instantly starts playing the day you could take your lazy ass to the store and buy it (for $20+ dollars). That doesn't seem too bad especially if you go to Blockbuster and it's usually checked out. I might pay $9 if it was something I wanted to see. But after day & date, I would expect the price to drop.
Oh, also wouldn't do it unless HD. So HD, instant streaming/download and day of release, $9 seems ok. After day of release, price should be lower.
If I can watch a movie from home that's still in theaters I would glady play $20. It would save me from having to listen to screaming kids, ringing cell phones, people talking during the movie, and sticky floors.
This is a *really* zany crowd considering the fact that on the day of release, you can get a DVD from Wal-mart or Best Buy for only $6-7 more in most cases.
why do no comments show up?
I have access to HD-VOD though Xbox Video Marketplace at these prices and I refuse to rent them because of this price.
Sure it's conveniant, I also have an HDTV and no HD Sources but the 360 but 10$ for a movie???? Forget it.
Last I checked, new HD movies on XBL were at most 480 MSFT Points. That's $6. Granted the quality of these "HD" movies is sub-par in comparison to a BD. And I still think $6 is too much for a rental. $5 and I would start using my 360 to download/rent HD movies. And the library needs to get larger (which is has been).
Alternatively, I would love to see a flat-rate XBox/Netflix type of arrangement. I would glad pay a reasonable monthly fee for unlimited HD downloads through my 360.
They didn't ask me. They're insane if they think I'd pay that much to watch a movie. It'd be cheaper to just get it from Blockbuster and hold on to it for almost a week.
cool..
My only guess is that these people don't already have a bluray player. So $9 is a deal when you consider the cost difference to buying a brand new player & then renting the movie.
I'd definitely pay $9 for a VOD movie IF it's still playing in theaters, otherwise NO WAY JOSE!
Give me High Defintion Video-On-Demand with brand new releases for $5 a movie and I'll hop on the bandwagon immediately.
$9 is ridiculous.
Between Comcast Cable TV, Verizon Fios, Satellite TV, Apple TV, XBOX Marketplace, Amazon Unbox, etc all competing for your business - someone should be able to offer brand new releases in HD for a decent price.
They better act fast though....Netflix and LG are cookin' up something that will have HD new releases downloaded to your TV for a decent monthly subscription rate.
Give me High Defintion Video-On-Demand with brand new releases for $5 a movie and I'll hop on the bandwagon immediately.
$9 is ridiculous.
Between Comcast Cable TV, Verizon Fios, Satellite TV, Apple TV, XBOX Marketplace, Amazon Unbox, etc all competing for your business - someone should be able to offer brand new releases in HD for a decent price.
They better act fast though....Netflix and LG are cookin' up something that will have HD new releases downloaded to your TV for a decent monthly subscription rate.
I seriously doubt they will have HD downloads; look at the quality of Watch Instantly now. We'll be lucky to have decent movies available on that LG box.
for real high bit-rate 1080p HD, this pricing is realistic
for AppleTV and Vudu, this is very far from realistic because they are not delivering this high-quality HD
for Netflix, no one wants to wait a long time for HD in their queue and therefore Netflix will never enjoy this pricing advantage....
for cable, this won't be realistic for the general public via an affordable monthly cost for a few years
for satellite, not realistic
for FiOS and U-Verse, this may be realistic but there are still limitations (high cost subscription, HD library content choices, portability, one-click no wait, it's all there when you want it type service, your selection, not theirs, etc.)
there is a solution that will enjoy the pricing mentioned.......
If I can keep a copy and - say- burn for keep then sure. But if it's only for short term view usage then, no.