I thought it seemed kind of zany too but re-reading it, it doesn't seem too bad. They are talking about it "instantly" being available on "day & date" of DVD release. So I assume they are saying you go to your box or tv and turn it on and the movie instantly starts playing the day you could take your lazy ass to the store and buy it (for $20+ dollars). That doesn't seem too bad especially if you go to Blockbuster and it's usually checked out. I might pay $9 if it was something I wanted to see. But after day & date, I would expect the price to drop.
Oh, also wouldn't do it unless HD. So HD, instant streaming/download and day of release, $9 seems ok. After day of release, price should be lower.
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I thought it seemed kind of zany too but re-reading it, it doesn't seem too bad. They are talking about it "instantly" being available on "day & date" of DVD release. So I assume they are saying you go to your box or tv and turn it on and the movie instantly starts playing the day you could take your lazy ass to the store and buy it (for $20+ dollars). That doesn't seem too bad especially if you go to Blockbuster and it's usually checked out. I might pay $9 if it was something I wanted to see. But after day & date, I would expect the price to drop.
Oh, also wouldn't do it unless HD. So HD, instant streaming/download and day of release, $9 seems ok. After day of release, price should be lower.