Easy. Because BluRay was marketed as a DVD replacement. You mind paying five dollars more for a DVD? On the one hand, industry is whining about the slow adoption on HD content- on the other, these same industry leaders are charging more money for what is essentially the same product.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Everything to do with blu ray requires a premium, why should renting be any different?
Why should it be different? Just because we have the option to have high def movies, we should pay more for it? Nope, doesn't make sense.
amen brother
Easy. Because BluRay was marketed as a DVD replacement. You mind paying five dollars more for a DVD? On the one hand, industry is whining about the slow adoption on HD content- on the other, these same industry leaders are charging more money for what is essentially the same product.