Syntax-Brillian looks to streamline operations, eliminate some positions
By Darren Murph 
posted Apr 22nd 2008 8:57AM
posted Apr 22nd 2008 8:57AM
As evidenced by the rash of partnerships entered into by Syntax-Brillian in the past several months, the company is aiming to "undertake a series of strategic initiatives to position [it] for future growth." Looking beyond the corporate speak, you'll find plans to "simplify its network of supplier relationships through which it develops and manufactures its Olevia and Vivitar product lines, streamline its channel partnerships to focus on a more targeted group of customers within Syntax-Brillian's current base of 3,000 retail and online partners, and eliminate positions representing an approximate 20-percent reduction in overhead costs." Unfortunately, we're not told exactly how many employees will be sent packing, but the firm is expecting the workforce reductions to result in "annualized savings of approximately $4 million in operating costs."
Don't you just love it the way companies now announce layoffs:
"Syntax-Brillian Corporation (Nasdaq:BRLC), a leading manufacturer
and marketer of LCD HDTVs, digital cameras and consumer
electronics products, today announced that it will undertake a series of
strategic initiatives to position the company for future growth. These
initiatives will entail a realignment of several components of
Syntax-Brillian's global infrastructure designed to drive efficiencies and
better match the Company's resources to its long-term growth plan.
The Company outlined several key actions."
They definitely need to do something about their quality before I can even look at anothe Syntax or Olevia again. They left a bitter and bad taste in my mouth. Within a couple of years the picture went kaput and could not get any help from customer service, so the $1500.00 LCD is in one corner in my basement collecting dust.