The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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See, SONY uses a 3M anti glare filter. These both reduce glare, which in turn keeps it from changing the color value, AND blocks a miniscule amount of light. The Bravia Engine Pro does a great job of Dynamic Range Optimization (it appears to behave like that) to bring out the dark details and maintain a dark gradient.
Samsung, as far as i know,is using stock ATi processors and hasn't adjusted it too much. They just 'let the light shine through' with what appears to be EXACTLY the same coversheet as a SONY XBrite laptop. In other words, more light is 'more contrast' technically, BUT, uh.. wow, the glare sucks big time.
I tell everyone to treat these Reflective LCD Panels the same as a Plasma in where you want to place it. People still seem to like these to plasma since they appear to be sharper with 120htz. If Panasonic or Pioneer implement 120htz motion frame interpolation on their 480htz effective plasma panels, they would solve that issue.
For my money,the best TV's on the market are Panasonics with AntiGlare coatings (better than their Anti Reflective coating) and an XBR4 or XBR5.
Mid Range, Toshiba's look really nice when you turn down the Green Drive and increase the Blue Drive to compensate for the human eye's reception preferences.
There is not enough significant difference between a Toshiba and a Vizio to warrent buying something that lowend. So, if you aren't spending much money, a lowerend SONY V panel or a Toshiba, if you are spending money, you need to check out the first two i talked about.