DirecTV also jacked their prices up several times to get that revenue increase. Not only the normal increase, but they forced their longer term subscribers to migrate to a new account type (+ $2) that provided fewer HD channels, but for $5 more you could have them back.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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DirecTV also jacked their prices up several times to get that revenue increase. Not only the normal increase, but they forced their longer term subscribers to migrate to a new account type (+ $2) that provided fewer HD channels, but for $5 more you could have them back.