The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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What device is currently available to consumers to actually measure one-tenth that contrast ratio? I am not aware of a single consumer-accessible measuring device with that level of sensitivity.
Also, even to garner the benefits of that level of contrast ratio one would need an environment void of any ambient (waste) light, and eliminate light reflection. How many consumers have that kind of environment?
So, with no laws requiring manufacturers to prove their claims, why not market this as 10 million to 1? What? 10 million seems more outlandish than 1 million?