I read somewhere that they use a repurposed Bravia board in this set. That is what probably eats all the power. It's not even HD so all the set really offers is a small form factor and high contrast. These are not things that I would personally want to pay a 10x premium on. OLED does look very promising but its still early days. Once the screen size gets bigger, the reliability goes up and the price goes down we may eventually be able to say goodbye to LCD and plasma.
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I read somewhere that they use a repurposed Bravia board in this set. That is what probably eats all the power. It's not even HD so all the set really offers is a small form factor and high contrast. These are not things that I would personally want to pay a 10x premium on. OLED does look very promising but its still early days. Once the screen size gets bigger, the reliability goes up and the price goes down we may eventually be able to say goodbye to LCD and plasma.