Macrovision to scrutinize Sunflower Broadband in-guide advertising

With Disney creating a dedicated lair for biometric testing of advertisements and Backchannelmedia pushing its own TV-to-internet ad platform, we aren't too surprised to see Macrovision teaming up with Sunflower Broadband to gauge the effectiveness of yet another advertising alternative. As part of the collaborative effort, EPG usage patterns of an "anonymous sample of Sunflower customers" will be collected and scrutinized in order to "gain insight into how consumers use i-Guide and interact with their DVR, on-demand services and in-guide advertising." In essence, the data will be used to "develop more effective consumer marketing tactics" and understand how subscribers "engage with interactive guide advertising." In-guide advertising? We hate to even think it, but really, what's next?

[(Unverified) Posted May 21st 2008 10:50PM]

In-guide advertising isn't as far off as you might think. DirecTV already has it on their DVRs, and yes, it's just as awful as you'd imagine it is.

[(Unverified) Posted Jul 25th 2008 9:33AM]

I just signed up for Sunflower Broadband yesterday, and it is already really annoying. I just e-mailed them to see if I could opt out. We'll see what happens.