The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Every year sees a sharp spike in electronics sales in June, September and November / December with sales increasing substantially in the last half of the year.
Its quite obvious that Blu Ray sales are going to jump from this point on and I can well believe they will exceed DVD sales in electronics specialist stores as the link says. Specialist being the operative word. People buying an home cinema system obviously want the best playback and Blu Ray delivers it.
It will take quite a bit longer to outpace DVD in general. How long can be seen by looking at how long it took for DVD to outstrip sales of VHS, IIRC it was something like 2004 before DVD overtook VHS in sales.