Blu-ray getting larger chunk of floor space in Borders, Target
With the format war being a distant memory in the minds of high-power retail execs, it's really no shock to hear of brick-and-mortar outlets shifting floor space towards Blu-ray. Sure, the high-def format still has quite aways to go before it begins to dominate DVD, but reports are already flowing in suggesting that Borders and Target are embracing the future. Reportedly, a couple of Target stores in Los Angeles increased BD facings from 60 to 90 since January, and we're also told that each Borders location "will feature at least one bay or rack fixture full of BD titles on one side," with larger stores having up to three. We'll admit -- Blu-ray player pricing is still well above where the general public wants it to be, but getting Blu-ray out in front on consumers is a surefire way to pull attention towards the medium.


















Just what you would expect happen when a format is dying. Not?
Well in all honesty these type of things are mostly encouraged by BDA or studios to try to generate more interest. This decision is hardly due to increased demand because that is obviously lacking by the numbers we've seen from NPD.
oh and at MSRP prices at these stores I don't see anyone sane really picking these up. I sure won't.
Again, what a horrible choice for display colors.. Doo-Doo Brown?? Really they couldn't have come up with something simple like... Blue? hell even a regular red would work. But Shit Brown? yesh!
I'd prefer if they'd drop their titles below $35 a piece.
I guess that's too much to ask.
Buy them online. Most chart items are $25 or less.
Or save an additional $10.00 by buying the dvd
Or save an additional $25.00 by ....borrowing and watching your 'friends' copy of the dvd/blu-ray. If a good show, you might consider backing it up to your personal media collection.
Or save an additional $20.00 by renting and backing up said dvd/blu-ray movie to your personal media collection from a movie store/online rental service.
Or watch many movies on hdtv in a few weeks later if you have 4-6 movie channels for the price of 1 blu-ray movie per month and pvr the movies you want to watch more than once or watch with friends. You can get semi-hd this way too or above-dvd quality.
Typically I buy my discs from a local retailer (Newbury Comics), and I don't pay anything near $35 for them even new (I buy a lot of used discs, because at 12 to 15 bucks, it's an easy buy for me).
Just makes it all the more crazy that Target and Best Buy are asking me to pay 35 dollars or more for the same movies.
@Wes: Or just sell your HDTV and save all your money!
I get tired of repeating this. Check prices of new release Blu-ray versus special edition DVD. The Blu-ray is either $5 more, or the same price as the DVD. If $5 is too much extra to pay for a movie, then stick with the DVD!
Of course stores are making more room for Blu. Just giving Blu the room that HD-DVD had would expand the floor space. Stores want Blu to succeed because there are presently better profit margins in Blu compared to DVD. Better to cash in now then wait until prices come down as Blu gets a larger install base.
TT did you read what I wrote?
There are no excuses or attacks of any kind in my comment.
Lay off the drugs.
* quote
XDragon
Stores want Blu to succeed because there are presently better profit
margins in Blu compared to DVD
=====================================================
Very true.
But so what?
The public are clearly in no mood to replace their DVD collections or
pay out ridiculously high prices for Blu-ray players.
Despite what the game console fanboys say few want an expensive game
console for the player in the a/v mass-market.
----------------------------------------------------------------------------------------------------------
* quote
XDragon
Better to cash in now then wait until prices come down as Blu gets a
larger install base
=====================================================
What "larger installed base"?
There's absolutely no evidence that Blu-ray is breaking out of the
game console dead-end.
They can't even get a proper range of (supposedly) final spec players
out at a proper range of mass-market prices.
That's not taking a bash or being negative, it's the true reality of
the situation (some are clearly desperate to avoid & ignore).
Blu-ray standalone sales have not recovered from the huge (40%) dive they took a couple of months back (if they had you can be sure the BDA would be squalking about it endlessly).
Driving ever-further up the PS3 cul-de-sac means nothing in the a/v mass-market where Blu-ray remains to all intents and purposes invisible & dead.
In stark contrast to Blu-ray (and even in the USA where HD TV penetration is greatest) it is upscaling SD DVD players that are recording the big increases in sales rignt now, not Blu-ray.
Still, when all else fails close your eyes, stick your fingers in your ears and shout "la la la la.....etc etc!" as loudly & long as you can, right game console fanboys?
Thanks for always chiming in as the "expert" on what the public wants. Never mind that we're still in an early adoption period. It's always comforting to know about your mystical psychic connection to humankind and what they will choose to do in the coming years.
Everyone who visits this site (save maybe five people) already knows that you're just spewing out negativity about Blu-ray based on the defeat of a format you got too personally invested in. You're not fooling anyone by playing the impartial analyst.
Everything I've said is correct and you just sound like you're whining as usual. You can deny Blu's install base is growing but you're a fool to beleive it. Even if the primary growth is due to the PS3, its still growing as are software sales. My comments don't make me a fanboy, all they show is that i'm actually objective and looking at what is actually happening in the market instead of sounding like repetative babies on a mission with every prediction being proven wrong like TT and Nfinity. I'm not trying to pick a fight, i'm just getting bored with your crap and your stance doesn't budge even when you're wrong and thats just immature.
The mods are sleeping on the job again...
Truth Teller, I know reality is not your forte, but January to May are the low points of the year for sales. Sales from June onwards will obviously be much higher as the quality and quantity of releases increase. But hey, keep on pretending that sales will *only* be 416 million for the year.
Grow up baby, your precious format lost.
I find it a shame that this web site continues to allow posts from Nfinity and Truthteller, who downright insult other posters. The people who run this website should show some respect to all of their other readers and ban these people, who never have a good thing to say and downright swear at others and put everyone down for having their own opinions, many times in a very offensive style. Many negative points to Engadgethd for allowing this to continue and ruin discussions. Of course, if they are keeping them due to the fact they are making threads exciting, or they get some kick out of the way they are posting, then even more negatives. They have a great website here and the mods continually allow these 2 guys to insult their other readers. A shame really.
Try & wake up to reality mntwister.
The blu-ray.com/PS3 fanboys have driven away just about everyone from here who doesn't worship their little console/format.
S'funny that only now you find a little 'treatment in kind' so objectionable
(and even then that's pretty damned mild compared to all the "retard" sh!te they used to spew at anyone who dared say they didn't want a kids game console for their high def player).
You blinkered & very late in the day complaint just exposes you for the one-eyed fanboy you obviously are.
TT- I know that you believe yourself to be the defender of truth and discourse but you are the one who helped drive dissenting opinions away.
When HD-DVD was still around your screams were so crude and base even people who supported the format distanced themselves from your extremism. You became a parody of a poster and no one wanted to be associated with you.
Now you are pretty much all that is left for the other side. No one new will come here. You bust into every comment with a series of insults then go on to spam post the same stuff over and over. Who would want to be associated with that?
I don't know why people bite at the trolling posts by Truth Teller
A self proclaimed HD and Market Analysis expert with little common sense and evidently highly monomaniacal.
Same old condescending shit over and over again.
A kiddie by example! His posts can be summarised as "ner ner ner ner"
Go on then, anyone care to give the comparative yearly growth figures for Blu-ray verses upscaled DVD in the USA so far this year?
Truthteller, you think everyone that wants blu-ray to succeed is a PS3 fanboy? You are wrong. There are alot of true movie fans out there that realize the quality that the format offers and we want it to succeed. That does not mean we pray to Sony. You don't seem to be very smart for not realizing this.
We want the format to succeed because we do not want compressed downloads, which obviously are ok with you...but for movie lovers, we want high definition discs. I was never against hd-dvd, and if hd-dvd had won fine with me, all I want is for the high def disc to succeed. Being a blu-ray owner, if hd-dvd has won the war, I certainly wouldn't be wasting my time making sure I said everything negative about it that I could like you are with blu-ray.....you sure waste alot of your life making those posts. Oh well, it's your free time I guess.
You got that part right mntwister;
it is indeed my own business what I choose to say & when I want.
If I want to roll in to laugh at & puncture the puffed-up ridiculously inaccurate 'world domination' BS of the PS3/Blu-ray fanboys then I will.
It makes a change to see some sort of contrary view & stone cold realism injected into these discussions.
I see no-one wants to talk about (despite, apparantly, no-one buying from jan - may) how upscaling SD DVD players are growing rapidly in the market and Blu-ray has bombed (after sales dived this year) and it remains (to sort of quote a certain connected personality in this) 'on PS3 life-support'.
Driving ever-further up the PS3 game console cul-de-sac is not a sign of health, no matter what the fanboys want to claim.
That "world domination" part is all inside your paranoid imagination. Maybe if you stop bawling assorted anti-Blu Ray nonsense you won't constantly find yourself at the receiving end of a cluestick beating.
It's a fairly simple concept to understand. Stop bawling on every Blu Ray related thread, and your nasty detractors will have no reason to post. World domination? Give me a break. It's called laughing at the immature little baby whining because his own beloved format died.
As for "positive spin", none is required. January to May ARE low sales months. This is quite obvious for looking historical sales of DVD players for example. It is also quite obvious that sales will rise substantially with the large numbers of new titles, new players and promotions that will occur through the rest of the year.
http://www.thedigitalbits.com/articles/cemadvdsales.html
As for upscaled DVD players vs Blu Ray, perhaps you might point at this site that supplies those figures. Can baby do that?
Truth Teller you bull shitter.
Shut it & eat yer haggis you tosser.
And BTW, Blu-Ray bounced way the fuck back for the week ending May 25, 2008 consumers spent $12 million +...that's a 54.9% jump in revenue from the previous week.
http://www.nxtbook.com/nxtbooks/questex/hom282637ZBN/#/32
meh the wal-marts near me entire shelfs for Blu-ray and a end cap with a 42 inch Sony TV with a blu-ray player and a PS3 and is absent of new releases by thursday. Also they oddly enough have players ranging from 299-500