The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Although the writer of that article certainly takes things a bit far, his basic point is valid. Sometimes HD is too much.
However, i predict that this is simply a generational thing. Back in the day when mono sound was all the rage, people thought it was amazing. For the modern media consuming masses the special effects on all pre-cgi movies seems awkward and fake (with a few special exceptions: eg. 2001, blade runner, la cite des enfants perdus). But when we first watched star wars it seemed amazing. The point is that we get used to higher standards.
For old folks HD might seem hyper-real. For the next-gen it will be status quo.