The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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THIS is a complete, current player. Did you read the article?
The reason that it's so expensive is that they're actually making money off of it. The PS3 is still deeply subsidized by Sony to help drive game adoption. I'm sure if a similar profit structure were applied to the PS3, then the price would be much higher than $700.00.