Dolby cuts deals to roll out 3D in theaters worldwide

As 3D technology takes over theaters in the U.S., cost considerations have kept European theaters from following, but now Dolby Labs is celebrating deals to put its technology in cinemas worldwide. Variety has the details on an agreement for more then 350 screens in Europe, Asia and the Americas, which differs from its main competitor Real D by avoiding the need for a new screen, and opting to sell the system outright instead of collecting royalties from ticket sales. All the same, no matter where you are, expect the opportunity to check out Journey to the Center of the Earth while wearing silly-looking glasses later this summer.

[(Unverified) Posted Jun 29th 2008 11:37AM]

i wonder how "3d" sound differs from surround sound?

[(Unverified) Posted Jun 29th 2008 11:48AM]

Its for picture, not sound.

[(Unverified) Posted Jul 1st 2008 8:29PM]

Full disclosure: I work at RealD. Here are the facts: RealD has committed deals for over 5,000 3D screens, while Dolby 3D has 350. Another fact: any 3D screen of a decent size needs a new screen whether it's a Dolby system or a RealD system. Dolby systems need a high-gain white screen; RealD systems need a silver screen. The theater is switching screens either way, unless it is a very small cinema.
Is Engadget in the pay of Dolby? This is such blatant hype, to cover a Dolby announcement of 350 screens when in today's Hollywood Reporter you can read about RealD adding another 1500.

[(Unverified) Posted Jul 7th 2008 8:45PM]

to hell with real d we will win !!!!!