“Getting too close completely blurred what we saw to the point of incomprehension, but again, this shows a whole heap of potential that's fascinating to us.”
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Actually ECQ it's $3.3 Billion
(which makes Toshiba's $1 billion HD DVD loss look small).
They admitted it themselves.
It helps explain why they are now hedging their bets with a PS3 download service & a Bravia TV downloading service.
http://www.cdfreaks.com/news/PS3-low-price-costs-Sony-over-3-billion-in-loses.html