http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/ Engadget HD Comments for Netflix reverses decision, Profiles here to stay http://hd.engadget.com/media/feedlogo.gif http://hd.engadget.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 3:48AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/
When they announced the canceling of profiles, on the digg page nearly every comment was angry at netflix because they use profiles all the time. I personally have 3 different profiles, because we all rate our movies differently and he recommendations need to be different, as does the timing of each person's rentals.]]>Jul 1st 2008 4:28AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 8:32AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 8:54AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 9:16AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 9:55AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/
Here's what I think Netflix should do. They already have a tremendous web presence and the HANDS-DOWN BEST tool for finding, tracking, commenting on, and rating movies. Open the whole system up to everyone, subscribers and non-subscribers a like (right now, if you are not a paid subscriber, you can't search, rate, queue movies).

What it would cost:
-A couple servers
-A couple full-time web-coders

What Netflix gains:
-People start using Netflix to discover movies, rate them, leave comments. They make Netflix where the store their movie list (everyone has one). Let's call it 1 million new eyeballs, each visiting Netflix an average of once per day, 365 million hits a year. Those are conservative numbers.

-Netflix can implement advertising on the pages of non-subscribers. At the low-end of web advertising, you can expect $12 per 1000, so Netflix is looking at $4.4 Million per year.

-Occasionally, one of those folks will subscribe for a month, buy a used movies, or Netflix could even develop a pay as you go plan, say $3 per movie, per week. That's $12 per month, more than their lowest subscription plan and less than Blockbuster charges for 2-5days.

-More ratings means a more accurate rating system for everyone. And once again, rating are personalized. Unlike IMDB, or rotten tomatoes, a movie rated 3 stars for me may be rated 5 stars for someone else based upon Netflix's individualized weighted system.

-Netflix becomes the de facto name associated with movie rentals. Blockbuster is gone. IMDB becomes the second stop, rather than the first, for finding out more about your favorite movies.]]>Jul 1st 2008 10:05AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/
Sure Movie stores do the same thing (mix old ones in the new releases) but they also have a huge wall of a 100 boxes for the blockbuster of the week.

With netflix its just a bunch of pics. This is why i go to imdb or view the blu ray releases.

Mitchell]]>Jul 1st 2008 1:00PMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/
Netflix New releases used to be like that, but check it out now. You can view new released by popularity (movies that showed for me were Bucket List, 10,000 BC, and Spiderwick Chronicles), as well as genre and release date (as little as 1 week old). Netflix's new release section is much improved, and rivals the video store.

What I will definitely give imdb is pre-releases. I go to imdb to find out about movies like "Tropical Thunder" and "Wanted" a month before they hit the theater, and immediately head over to netflix to save them in my queue. I then forget about them until they become available on DVD, at which point, they show up in my rental queue, ready to ship.

If Netflix would start pimping movies currently announced, and in the theater, as available to add to your queue, it would be one stop shopping for me.

Marshall
The Real HT Info Podcast]]>Jul 2nd 2008 11:06AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 11:31AMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 5:03PMhttp://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/http://hd.engadget.com/2008/07/01/netflix-reverses-decision-profiles-here-to-stay/Jul 1st 2008 6:35PM