The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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"Can we provide a social part?"
Hint hint: 98% of people don't care about a "social part" to the home-theater experience. If they want to get social with it, they invite friends/family to watch in the same room. When people sit down to watch a DVD, they aren't thinking "man, I wish I could text message some strangers who are watching the same movie as me," so adding such a feature to BR isn't going to be a draw.
(Hint to self: 98% of statistics are made up, but they can still make a point and sound believeable.)