The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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As far as I've heard, dead or stuck pixels almost never happens, and if it does, you'll get the display replaced. The papers I've seen suggest that you're not likely to have it happen, that the micro mirrors will last like 20 years of constant use before one does.