The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Optical media is used and will be used for a long long time pal. Havent you heard that SSD was caught that it actually uses more power than the good old cheap and huge HDDs:
http://www.engadget.com/2008/07/01/ssds-save-battery-power-right-wrong/
Stop trying to make it look as Blu-ray has no feature. No one believes you anymore...