The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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@Gus
I thought hdtv capable sets's adoption rate was suppose to be something like 40% in the US now if you include 720p tvs, etc. Not to mention, there are households like my own where I have an hdtv and my girlfriend has her own smaller one we use in the bedroom.
Hehe, along the same lines as the original poster, if they really want to make/force blu-ray adoption, they need to rob a blockbluster from the threatre and make it blu-ray only hehe.
I mean, how many people want to see the new Batman movie? I know I do and at least 20-30 other million adult americans are looking forward to it. I would bet if you took the Batman movie and make it blu-ray only(plus not in theatres), you'd see a fairly decent sales spike in blu-ray players. Especially, if you can get the players down to $150.00 - $200.00ish range.
Of course, it might be wasted in that they'd probably have to pay $200 million or so directly to wb for the rights to do so but it might beat a $200 million dollar avertising campaign over 10 years ish.