The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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I'm with DenverBob. My samsung lcd now three years old draws exactly the same amount of power as the test plasma while off!. Which really sucked as I discovered this only after purchasing.
I love the picture but it constantly sits in my mind that all that power is simply wasted while not watching. And on Long Island with rates over 20 cent/kw it adds up which factored significantly in my choice of plasma over lcd.
When comes time to replace this box I will be considering standby draw as part of the purchase decision.